Hotel Furniture: Customized vs. Mass-Produced
Hotel furniture is a vital component of hotel engineering projects and must be designed in conjunction with the interior environment. This design directly considers the compatibility of indoor functions and the overall ambiance. Additionally, depending on the varying requirements of star ratings and different style preferences, hotel furniture typically includes furniture for guest rooms, hotel lounges, dining areas, public spaces, and conference rooms.
Hotel guest room furniture can be further divided into standard suite furniture, business suite furniture, and presidential suite furniture. This article will focus on the substantial portion of hotel furniture that pertains to guest rooms.
Generally speaking, the functional requirements for hotel guest room furniture and the composition of this furniture are quite similar. Typically, hotel guest room furniture consists of items such as beds, dressing tables, nightstands, luggage racks, TV stands, lounge chairs, coffee tables, and so on. Wardrobes are usually constructed on-site by contractors.
Advantages of Customized Hotel Furniture
In traditional marketing models, hotel furniture companies often conduct simple market research and follow current trends to develop and produce hotel furniture. However, furniture produced through this model may either not meet specified dimensions or fail to satisfy individual preferences. Customized marketing allows for market segmentation to cater to individual needs, designing hotel furniture according to personal specifications where the consumer becomes one of the designers. Consumers can request specific requirements based on their tastes, such as color schemes and personalized sizes.
Reducing Inventory Backlog
In traditional marketing models, hotel furniture companies strive for maximum profit by pursuing mass production to reduce costs. However, if the market encounters even minor fluctuations, these mass-produced hotel furniture items often become unsold or create a backlog due to their uniformity, resulting in resource waste. In contrast, customized marketing produces items based on consumer orders, resulting in minimal inventory and accelerated cash flow.
Lowering Marketing Costs
In traditional marketing models, hotel furniture companies typically invest significantly in advertising, establishing exclusive stores, and promotional activities to drive sales, leading to higher costs. Conversely, in customized marketing, as long as the hotel furniture is reliable in quality and reasonably priced, it can be sold successfully. With manufacturers dealing directly with consumers in customized marketing, there are fewer sales intermediaries, which also reduces various expenses.